{"id":2496,"date":"2020-10-23T21:35:42","date_gmt":"2020-10-23T10:35:42","guid":{"rendered":"https:\/\/casestudyhelp.com\/blog\/?p=2496"},"modified":"2025-03-05T17:46:48","modified_gmt":"2025-03-05T06:46:48","slug":"bcg-matrix","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/","title":{"rendered":"What is the BCG Matrix? Definition, Example, Template and Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#How_to_Use_the_BCG_Matrix_Model_for_Your_Organization_or_Business\" >How to Use the BCG Matrix Model for Your Organization or Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#How_Do_You_Prepare_a_BCG_Matrix\" >How Do You Prepare a BCG Matrix?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#What_Are_the_Four_Categories_of_BCG_MATRIX\" >What Are the Four Categories of BCG MATRIX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#How_Do_You_Find_a_BCG_MATRIX\" >How Do You Find a BCG MATRIX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#How_to_Find_Market_Growth_Rate\" >How to Find Market Growth Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Step_5_Drawing_the_Circles_over_a_Matrix\" >Step 5: Drawing the Circles over a Matrix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#What_do_the_Question_Marks_Signify_In_the_BCG_Matrix\" >What do the Question Marks Signify In the BCG Matrix?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#How_to_Use_a_BCG_Matrix\" >How to Use a BCG Matrix?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Strategic_Choices_Product_Development_Diversification\" >Strategic Choices: Product Development, Diversification<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Advantages_of_BCG_Matrix\" >Advantages of BCG Matrix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Limitations_of_BCG_Matrix\" >Limitations of BCG Matrix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Get_Instant_Help_with_your_BCG_Matrix_Assignment\" >Get Instant Help with your BCG Matrix Assignment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/casestudyhelp.com\/blog\/bcg-matrix\/#Why_Choose_Us\" >Why Choose Us?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_the_BCG_Matrix_Model_for_Your_Organization_or_Business\"><\/span><strong>How to Use the BCG Matrix Model for Your Organization or Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The &#8216;Boston Consulting group&#8217;s &#8216;abbreviation is the BCG matrix. This BCG matrix is designed to help long-term strategic planning for the benefit of the business and its growth opportunities by means of a review of its product portfolio to decide on the most suitable investment to obtain maximum Return on Investment. This also determines about discontinuing as well as developing products. It is also named\u00a0the Growth Share Matrix.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2497\" src=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/BCG-Matrix-Model.png\" alt=\"BCG Matrix Model\" width=\"750\" height=\"619\" srcset=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/BCG-Matrix-Model.png 750w, https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/BCG-Matrix-Model-300x248.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Prepare_a_BCG_Matrix\"><\/span><strong>How Do You Prepare a BCG Matrix?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BCG matrix is prepared by executing the following steps:<\/p>\n<p><strong>Step 1:<\/strong> Selection of the Product:<\/p>\n<p>BCG matrix is utilised for this purpose by:<\/p>\n<ul>\n<li>Analysis of Business Units,<\/li>\n<li>Separation of brands, products or considering an organisation as a unit<\/li>\n<\/ul>\n<p><strong>Step 2:<\/strong> By defining and market study<\/p>\n<p><strong>Step 3:<\/strong> By comparison and by calculation of the relative market share<\/p>\n<p><strong>Step 4:<\/strong> a study of the market growth rate.<\/p>\n<p><strong>Step 5:<\/strong>\u00a0Draw the circles on a matrix.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Four_Categories_of_BCG_MATRIX\"><\/span><strong>What Are the Four Categories of BCG MATRIX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is primarily based on planning in a portfolio-dependent study and observation. So, a company&#8217;s business units can be classified into four categories:<\/p>\n<ul>\n<li>Cash Cows<\/li>\n<li>Stars<\/li>\n<li>Question Marks<\/li>\n<li>Dogs<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It is necessary to conceptualise better the above four processes related to the BCG matrix by making one for L&#8217;Or\u00e9al in the following sections.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Find_a_BCG_MATRIX\"><\/span><strong>How Do You Find a BCG MATRIX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By following the steps indicated below, you can find a BCG matrix.<\/p>\n<p><strong>Step 1:<\/strong> Induction of BCG Matrix.<\/p>\n<p><strong>Step 2:<\/strong> Reach the Ribbon &gt; Insert &gt; Other Charts and click Bubble Chart.<\/p>\n<p><strong>Step 3:<\/strong> Change X-axis values.<\/p>\n<p><strong>Step 4:<\/strong> Click Edit to change the source of data.<\/p>\n<p><strong>Step 5:<\/strong> Change series X values.<\/p>\n<p><strong>Step 6:<\/strong> Selection of Relative Market Share values.<\/p>\n<p><strong>Step 7: <\/strong>Your BCG Matrix chart is a bit changed.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/casestudyhelp.com\/MyOrder.php\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2508\" src=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/order-an-assignment-today.jpg\" alt=\"order-an-assignment-today\" width=\"850\" height=\"275\" srcset=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/order-an-assignment-today.jpg 850w, https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/order-an-assignment-today-300x97.jpg 300w, https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/order-an-assignment-today-768x248.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Find_Market_Growth_Rate\"><\/span><strong>How to Find Market Growth Rate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The growth rate of industries can be easily estimated using free online resources. Alternatively, it can be calculated by counting the reputed companies&#8217; average growth rate of revenue. Usually, the Market growth rate is represented in percentage terms.<\/p>\n<p>The market growth rate is usually estimated by the formula stated below:<\/p>\n<p>(Product&#8217;s sales in the current year \u2013 Product&#8217;s sales of the previous year)\/Product sales last year<\/p>\n<p style=\"text-align: justify;\">High growth-rated markets are the ones where the total market share gained is expanding; this results in many advantages for all companies in gaining monetary profit.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2511\" src=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/MARKET-GROWTH-RATE.jpg\" alt=\"MARKET-GROWTH-RATE\" width=\"544\" height=\"391\" srcset=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/MARKET-GROWTH-RATE.jpg 544w, https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/MARKET-GROWTH-RATE-300x216.jpg 300w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Drawing_the_Circles_over_a_Matrix\"><\/span><strong>Step 5: Drawing the Circles over a Matrix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">After the above calculation, it needs only to plot the brands on the matrix. The x-axis represents or shows the relative market share, and the y-axis indicates the company&#8217;s growth rate. A similar circle can be plotted for each unit, brand, and Product, and the size of which must correspond ideally to the company&#8217;s revenue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_the_Question_Marks_Signify_In_the_BCG_Matrix\"><\/span><strong>What do the Question Marks Signify In the BCG Matrix?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The feature of question marks represents a business to have high growth prospects but a low share in the market. They consume a significant amount of cash but with little return. Ultimately, &#8216;question marks &#8216;lose money. However, as these business units increase, they have the potentiality to upgrade into stars by entering a higher growth-oriented market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_a_BCG_Matrix\"><\/span><strong>How to Use a BCG Matrix?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">After defining four categories of the BCG market, we can review the strategies of the company by using\u00a0\u00a0 each category as discussed below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5933\" src=\"https:\/\/casestudyhelp.com\/uploads\/matrix-star.jpg\" alt=\"BCG Matrix Star\" width=\"190\" height=\"156\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Stars: The location<\/strong>\u00a0of the products in this quadrant is highly attractive as they are located in a robust category, and these products are highly competitive. A huge potential has been found in this category for high revenue growth. This is due to its high market share and high growth rate. It is expensive to\u00a0develop but is worth investment for promotion to the long extent of its Product Life Cycle. In the event of its success, a star may be a cash cow in the event of maturity, assuming they keep the same market share unchanged.<\/p>\n<p><strong>Strategic Choices, As Indicated Below:<\/strong><\/p>\n<ul>\n<li>Vertical Integration,<\/li>\n<li>Horizontal Integration,<\/li>\n<li>Market Penetration,<\/li>\n<li>Market Development, And<\/li>\n<li>Product Development<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5933\" src=\"https:\/\/casestudyhelp.com\/uploads\/matrix-question mark.png\" alt=\"BCG Matrix Star\" width=\"190\" height=\"156\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Question Marks:\u00a0<\/strong>Most businesses start as question marks. Huge investments are necessary to achieve or protect market share. The question mark sector has the potential to become stars category and ultimately c<span style=\"text-align: justify;\">ash cows but can also become dogs or exits. It requires high Investments for question marks; otherwise, this categor<\/span><span style=\"text-align: justify;\">y may result in negative cash flow.<\/span><\/p>\n<p style=\"text-align: justify;\">Like stars, the category of Question also does not always succeed; if, after a large investment, they cannot fetch profit and gain market share, they become the dog category. Therefore, careful observation and review are necessary before investing in this category.<\/p>\n<p><strong>Strategic Choices Are The Follows:<\/strong><\/p>\n<ul>\n<li>Market Penetration,<\/li>\n<li>Market Development,<\/li>\n<li>Product Development,<\/li>\n<li>Process of Investment.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5933\" src=\"https:\/\/casestudyhelp.com\/uploads\/matrix-cash-cow.jpg\" alt=\"BCG Matrix Star\" width=\"190\" height=\"156\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Cash Cows:\u00a0<\/strong>In this category, cash generates profits by investing as little cash as possible. It needs low-cost support and needs to be managed for continued profits &amp; cash flow. Large corporate or SBUs are considered efficient and innovative and should have the potential to become stars. It requires maintaining a healthy market status and should defend the market share of the business house or investors. The company should take advantage of sales volume and leverage the size of its operations. It can support other businesses too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategic_Choices_Product_Development_Diversification\"><\/span><strong>Strategic Choices: Product Development, Diversification<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5933\" src=\"https:\/\/casestudyhelp.com\/uploads\/matrix-dog.jpg\" alt=\"BCG Matrix Star\" width=\"190\" height=\"156\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Dogs:\u00a0<\/strong>Low market share makes it a face of cost disadvantages, so they need enough cash to reach break-even, but they are rarely, if ever, worth investing. This Dog sector should be liquidated if there are fewer prospects\u00a0for gaining market share. This is at a declining stage of the Product Life Cycle, requiring a minimum number of dogs in the company.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_BCG_Matrix\"><\/span><strong>Advantages of BCG Matrix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>It is simple and easily understood.<\/li>\n<li>It can quickly and merely show the opportunities open to you,<\/li>\n<li>This can identify how corporate cash resources can be invested suitably to maximize a company&#8217;s growth and profitability.<\/li>\n<li>BCG Matrix can prepare a framework for allocating resources among different products<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Limitations_of_BCG_Matrix\"><\/span><strong>Limitations of BCG Matrix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This type of matrix has two-dimensional applications as given below:<\/p>\n<ul>\n<li>Relative market share and<\/li>\n<li>Market growth rate<\/li>\n<\/ul>\n<p><strong>Limitations are indicated below:<\/strong><\/p>\n<ul>\n<li>BCG matrix is not the only indicator of the profitability of a business, attractiveness or success.<\/li>\n<li>It does not care for the effects of synergy from brand to brand.<\/li>\n<li>A company which has a minimum market share can become profitable as well.<\/li>\n<li>It has been observed that a High market share does not always produce high profits since there is also a high cost in obtaining a high market share.<\/li>\n<li>It has been observed that dogs may benefit the business or other products in achieving and gaining a competitive advantage.<\/li>\n<li>It does not care for small competitors with a fast-growing market share component.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2512\" src=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/Limitations-of-BCG-Matrix.jpg\" alt=\"Limitations of BCG Matrix\" width=\"552\" height=\"304\" srcset=\"https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/Limitations-of-BCG-Matrix.jpg 552w, https:\/\/casestudyhelp.com\/blog\/wp-content\/uploads\/2020\/10\/Limitations-of-BCG-Matrix-300x165.jpg 300w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Instant_Help_with_your_BCG_Matrix_Assignment\"><\/span><strong>Get Instant Help with your BCG Matrix Assignment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you are a marketing student and given <a href=\"https:\/\/casestudyhelp.com\/assignment-writing-services.html\"><strong>assignment writing tasks<\/strong><\/a>, say on (BCG) Boston matrix, then you can seek Boston matrix assignment help from the Assignment provider of Casestudyhelp.com.<\/p>\n<p style=\"text-align: justify;\">Casestudyhelp.com provides 24\u00d77 live support and online chat, as well as solves direct inquiries of the students of Business Law, Contractual Law and BCG Matrix <a href=\"https:\/\/casestudyhelp.com\/writing-business-case-studies-assignment-help.html\"><strong>Business case studies<\/strong><\/a> which help them in their BCG Matrix <a href=\"https:\/\/casestudyhelp.com\/assignment-help\/\"><strong>Assignment Help<\/strong><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Choose_Us\"><\/span><strong>Why Choose Us?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We hope this writing by our Casestudyhelp.com will help students write on the BCG market and related studies. We can improve your writing skill. Our quality of work benefits us in maintaining a crowd of loyal customers. They provide us with excellent client perception.<\/p>\n<ul>\n<li>Our Product is 100 % Original and unique\u2013and is free of plagiarism. We Provides the Free plagiarism reports (using industry-standard tools).<\/li>\n<li>We provide free Rework \u2013we give all Rework and modifications free.<\/li>\n<li>24\/7 Customer Assistance\u2013we provide round-the-clock customer assistance by our experts free of cost.<\/li>\n<\/ul>\n<p><strong>If you require any writing assignment help, please get in touch with us early.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Use the BCG Matrix Model for Your Organization or Business? The &#8216;Boston Consulting group&#8217;s &#8216;abbreviation is the BCG matrix. This BCG matrix is designed to help long-term strategic planning for the benefit of the business and its growth opportunities by means of a review of its product portfolio to decide on the most [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1166],"tags":[1177,1170,1178,1175,1171,1176,1167,1168,1173,1172,1174,1169],"class_list":["post-2496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bcg-matrix","tag-assignment-on-bcg-matrix","tag-bcg-growth-share-matrix","tag-bcg-matrix-assignment-help","tag-bcg-matrix-case-study","tag-bcg-matrix-example","tag-bcg-matrix-in-digital-marketing","tag-bcg-matrix-model","tag-bcg-matrix-model-for-business","tag-bcg-matrix-strategy","tag-bcg-matrix-template","tag-strategies-for-bcg-matrix","tag-what-is-bcg-matrix-model"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to Use the BCG Matrix Model for Your Organization or Business? 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