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The written paper should be no longer than 4 pages (typed, double-spaced, 12point font). You can add as many exhibits, tables, and figures as necessary in an Appendix.
Do not conduct research outside the case, access internet sources for background information, or in any way plagiarize other research content.
The case write-up should include the following two elements:
1. An assessment of the current situation of the firm. This includes –
The environment in which the firm operates – the industry
The competitive situation and strategies of the firm, including its
with the objective of identifying the key issues that must be addressed
This is not a summary of the case but rather your personal
evaluation/critique of the
situation using the relevant tools covered in the course.
2. A description of the alternatives to address the issues identified,
followed by detailed 3 recommendations. This is a very important and
potentially the most difficult part of the case analysis. The search for
alternatives must be broad and should consider significant redirection,
reorganization or disposition of parts or all the business. Also, changes in
business and competitive strategies are expected here. Be specific in your
recommended solution. Describe the (new or modified) strategies, the
financial objectives and the implementation plan.