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Case study on market growth matrix for Lego

Topic- Lego case study questions and answers

Weight – 300 words

Type-Management case study

Citation Style – MLA


Description -

1. Draw a product market growth matrix  for Lego,
then post it. Be specific – what are their moves into the different
quadrants of the Ansoff matrix.
Then address the following:
2. What was the risk when they were considering their strategy?
3. Why was the risk reduced? Why have they been successful? Hint – it begins
with core…..
4. Are there other areas of growth potential?
Attached is the case study of Lego.

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