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GE Power Case Study

Other things to think about as the case are prepared:

How big is the market and how much can be penetrated?

What is the gross margin?

What is the gross margin times the number of customers I can penetrate?

Is the total gross margin greater than the investment?


No cover page. Additional information to help:

The focus is showing analysis using tools similar to those in the GE Case.

Use the tools with good commentary.


These four products are the focus. Through analysis, your task is to analyze the factors: The Product, Market Segment, Distribution Mechanism, Profitability, and Probability of Success.


From the case, this is the portfolio investment map.

T- Tee Max

O- Omega

U- Ultra Lipo

H- Help Echo

Here are links to the case and supplementary file:


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