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Assessment details to include: 100% coursework
Coursework includes the research and evaluation of mobile technologies, its trends and the impact of applications features in business transactions. The 100% coursework will comprise 70% of the aggregate individual research report and the group presentation 30%. Coursework details:
The individual report should be divided into two parts:
- In the first part you are expected to choose a company of your choice and explain how beneficial a mobile presence via iOS or Android app could be for the company to promote and sell its services and products. –
In the second part you will identify and compare the most cost effective approaches for building a mobile application for your chosen business. The report on the app should cover and present the development including costs, for the graphics interface, ease of use, location, search feature, product reviews, descriptions, quality of images/videos, payment, customer support, customer journey and its link so to Social Networks including Facebook, Twitter, LinkedIn and others.
This individual report should be submitted on the Studynet module assignment site by the 27th March at 19:00 in PDF format. The filename must be in the form: StudentID_MBT1.pdf, e.g. “1235412_MBT1.pdf. The word count is 1500, +/-10%. No hardcopy required. Your results and feedback will be released on StudyNet module assignment site within four weeks of your submission. The module learning outcomes assessed for this assignment are: 1. The mobile industry, trends, challenges and applications 2. The impact of mobile applications features such as multitouch, accelerometer and other interfaces 3. Impact of the mobile applications for the business transactions 4. Critically evaluate and identify relevant applications to make business processes more efficient in an organisation
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