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Scenario (Date from 2017)

Uber Technologies Incorporation, the rapidly expanding ride-hailing application, which allows its users to book and pay for taxis by using their smartphone has come under serious attack in many parts of the world including the United States, much of Europe, Asia and Nigeria. In these destinations, Uber has faced sanctions, criticisms and protests, such as the once trending social media campaign #DeleteUber, in which users were encouraged to stop using the Uber app.

More recently, a ban on Uber has resulted in the stripping of its operating license in London (in 2017). The regulator, Transport for London, said “Uber’s approach and conduct demonstrate a lack of corporate responsibility in relation to a number of issues which have potential public safety and security implications”.

In its short-term existence, Uber has been accused of various bad CSR-related issues such as non- reporting of serious criminal offences, improper background checks on drivers, hiring of unprofessional drivers, espionage, customer privacy issues and others. The company has also had to combat its internal stakeholders.

Source: https://bit.ly/2XWeOmq

Task 1 of 3 – Report (AC 1.1, 1.2, 1.3)

Instructions:

With reference to Uber, prepare a report concerning the impact of globalisation on local businesses.

The report should also address the following:

• Using PESTLE as a framework (and supporting examples) analyse the effects of globalisation on national economies.
• Evaluate the role of the EU and International institutions (e.g. IMF, WTO, ) on business organisations.

Delivery and submission:

• 1x Report (1500 words) excluding TOC, diagrams, references and appendices

Task 2 of 3 – Presentation (AC 2.1, 2.2, 2.3, 3.1, 3.2, 3.3)

Instructions:

Prepare a presentation suitable to be delivered to an audience of taxi drivers regarding corporate governance and corporate social responsibility.

Prepare a presentation with speaker notes in which you should address the following:

• Given the current economic environment, review various ethical, moral and socio-cultural issues (including responsibilities to employees) affecting global
• Compare and contrast organisational approaches to ensuring positive policies of ethics and maintaining workforce diversity.
• Critically explore the significance of corporate governance in global
• Analyse the regulatory requirements that shape corporate governance and evaluate their impacts on stakeholders’ interest

Delivery and submission:

• 1x Presentation file with speaker notes (1000 words) (including references)

Task 3 of 3 – Report (AC 4.1, 4.2, 4.3, 5.1, 5.2)

Instructions:

Select a country in which Uber operates and prepare a report in which you should have:

• An introduction in which you should analyse the significance of consumer protection laws and online trading in your chosen country.
• A section providing a summary of the consumer protection laws and online trading,

Conclusions explaining what Uber should do to comply with the identified laws. You should however not limit yourself to the legal requirements and should investigate protectionist policies and retaliatory tactics by business and consumer groups.