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- Sample Questions
PART – A (10 x 5 = 50)
- What is Advertising? Discuss its objectives and point out the problems of advertising in India.
- How is Advertising effectiveness tested?
- What are the important features of an Advertisement Copy?
- Discuss the essential features of a sound advertising policy.
- Mention the functions of an advertising agency.
- Examine the function to be considered in the selection of Media for advertising.
- What is sales promotion? Why it is importance in marketing industrial product?
- Distinguish between Coupon and Sampling.
- What are the factors governing basic Promotional strategy?
- Outline the different methods of providing discounts in the selling process.
PART – B (2 x 15 = 30)
Answer Any TWO Questions
- “Advertising Sells Product”. Do you agree with this statement? Give reasons and explain the functions performed by advertising.
- “The success of Advertisement campaign depends on proper selection of Media” – Discuss.
- “Advertising brings long-term benefits but Sales promotion is for quicker result”. Explain with an example.
- Analyze the distinctive features of various elements of the Promotional mix. Illustrate with a suitable example.
- Outline the different methods of providing discounts in the selling process.
Max. Marks:80
Advertising