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(1) Assignment 1 (3000 words)
Purpose: To conduct a market and feasibility study of setting up a new indoor theme park namely ‘Fuyoh Fun Center’ in Kuching, Sarawak, Malaysia.
Problem Statement: What are the factors that contribute to the success of setting up a new indoor theme park?
Provide Analytical literature evidence review of the 4 factors influencing the success factors.
Factor 1 – Operations (Why and how any Model/Method use and support with literature review evidence)
Factor 2 – Marketing (why and how any model or method use and support with literature review evidence)
Factor 3 – Human Resource (why and how any model or method use and support with literature review evidence)
Factor 4– Finance/Capital ((why and how any model or method use and support with literature review evidence)
(2) Assignment 2 (3000 words)
Prepare Research Design Proposal based on the Purpose and Problem Statement in assignment 1,