Assignment Solutions on Global Marketing Case Study

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Assignment Details:-

• Topic: Global Marketing
• Number of Words: 4000
• Citation/Referencing Style: APA

 

GUIDELINES

You are expected to prepare a marketing proposal for a product or service that you plan to introduce to a foreign country or region. The proposal needs to address each of the following issues:

market potential for the product/service in the national market you are suggesting to enter
environmental analysis
competition and barriers to entry
suggested market entry strategy
targeting and positioning strategies
development of an effective marketing mix (product characteristics, pricing, distribution, communication decisions)
potential problems anticipated after entry

 
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