PART – A                               (10 x 5 = 50)

 

1. What is Advertising? Discuss its objectives and point out the problems of advertising in India.

 

2. How is Advertising effectiveness tested?

 

3. What are the important features of an Advertisement Copy?

 

4. Discuss the essential features of a sound advertising policy.

 

5. Mention the functions of an advertising agency.

 

6. Examine the function to be considered in the selection of Media for advertising.

 

7. What is sales promotion? Why it is importance in marketing industrial product?

 

8. Distinguish between Coupon and Sampling.

 

9. What are the factors governing basic Promotional strategy?

 

10. Outline the different methods of providing discounts in the selling process.

 

PART – B                       (2 x 15 = 30)

Answer Any TWO Questions

11. “Advertising Sells Product”. Do you agree with this statement? Give reasons and explain the functions performed by advertising.

 

12. “The success of Advertisement campaign depends on proper selection of Media” – Discuss.

 

13. “Advertising brings long-term benefits but Sales promotion is for quicker result”. Explain with an example.

 

14. Analyze the distinctive features of various elements of the Promotional mix. Illustrate with a suitable example.

 

15. Outline the different methods of providing discounts in the selling process.

 

Max. Marks:80

Advertising