Assignment Solutions on AM7320 International Marketing

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The assignment will cover learning outcomes 1, 2, 3, 4 and 5. However, this assignment emphasizes LO5.

1. Differentiate between international, global and domestic marketing.

2. Examine the cultural environment of international markets and its impact on marketing practices.

3. Explore and assess international market environments.

4. Identify potential opportunities in International Markets.

5. Select an appropriate foreign market entry and develop strategic marketing decisions encompassing the choice of the target market and relevant product mix decisions.