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AMMP648 Marketing Planning and Control Assignment Answers

Analyse the role of the Marketing Function in the Modern Organisation

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Assignment Details:-

  • Course Code: AMMP648
  • Course Title: Marketing Planning and Control
  • Referencing Styles: APA
  • Words: 1000
  • University: Auckland University of Technology
  • Country: NZ


External Environment Task:-


Analyse the external environment of the selected business by conducting a PESTLE analysis (Political, Economic, Socio-cultural, Technological, Legal and Ecological environments), covering a total of at least 16 valid PESTLE factors.


Cover at least one (1) point in each section of six PESTLE factors. For example, you may choose to cover 3 Political points, 2 Economic points, 4 Socio-Cultural points, 1 Technological point, 2 Legal points and 4 Ecological points (thus covering ALL six PESTLE factors, but having discussed a total of at least 16 points).

-Discuss the relevance and impact of each point to the organisation.

-Provide APA referenced evidence from a credible source for each point discussed.


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