Analyse the role of the Marketing Function in the Modern Organisation

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Assignment Details:-

• Course Code: AMMP648
• Course Title: Marketing Planning and Control
• Referencing Styles: APA
• Words: 1000
• University: Auckland University of Technology
• Country: NZ

 

External Environment Task:-

 

Analyse the external environment of the selected business by conducting a PESTLE analysis (Political, Economic, Socio-cultural, Technological, Legal and Ecological environments), covering a total of at least 16 valid PESTLE factors.

 

Cover at least one (1) point in each section of six PESTLE factors. For example, you may choose to cover 3 Political points, 2 Economic points, 4 Socio-Cultural points, 1 Technological point, 2 Legal points and 4 Ecological points (thus covering ALL six PESTLE factors, but having discussed a total of at least 16 points).

-Discuss the relevance and impact of each point to the organisation.

-Provide APA referenced evidence from a credible source for each point discussed.