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Analyse the role of the Marketing Function in the Modern Organisation
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- Course Code: AMMP648
- Course Title: Marketing Planning and Control
- Referencing Styles: APA
- Words: 1000
- University: Auckland University of Technology
- Country: NZ
External Environment Task:-
Analyse the external environment of the selected business by conducting a PESTLE analysis (Political, Economic, Socio-cultural, Technological, Legal and Ecological environments), covering a total of at least 16 valid PESTLE factors.
Cover at least one (1) point in each section of six PESTLE factors. For example, you may choose to cover 3 Political points, 2 Economic points, 4 Socio-Cultural points, 1 Technological point, 2 Legal points and 4 Ecological points (thus covering ALL six PESTLE factors, but having discussed a total of at least 16 points).
-Discuss the relevance and impact of each point to the organisation.
-Provide APA referenced evidence from a credible source for each point discussed.