Apple Watch Case Study Template

Executive Summary

This is an overview of the entire paper

 

Key Facts and Assumptions of the Case

What are the major points of the case?

Where did you have to make some assumptions or fill in gaps? (if applicable)

These are things you will use to make evaluations below

 

Key Problem Identification

Answer the following questions:

1. What do the social and competitive environments for the smartwatch industry look like?
2. What are the characteristics of Apple consumers that Apple needs to manage to influence them or overcome their resistance to buying the Apple Watch?
3. Evaluate the product aspect of the 4P’s Marketing. What are the things that set Apple Watch apart from its competitors?
4. What is the biggest problem that the Apple Watch faces?

Solutions

Answer the following questions:

1. What are some solutions for Apple to prepare for resistance from customers in future Apple Watch products? (Name 2)
2. What can Apple continue to compete with their competition? (Think about Product)
3. How can Apple make the Apple Watch into something consumers need?