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ARAMEX CASE STUDY ANALYSIS QUESTIONS AND ANSWERS

QUESTIONS

  1. What should Aramex’s strategy be for developed markets?
  2. What should Aramex’s strategy be for emerging markets? What criteria would you use to distinguish among various emerging markets?
  3. What are the parallels between AirAsia and Aramex’s situations? How have their strategies differed? Which do you prefer?
  4. “How should Aramex grow”.  What I have in mind is for you to analyzeAramex’s growth prospects – If, where, and how Aramex can grow

 

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