BHO2434 Consumer Behaviour: Components, Benefits and Marketing Decision

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Assignment Details:-

• Course Code: BHO2434
• Course Title: Consumer Behaviour
• Referencing Styles: Harvard
• Words: 500
• University: Victoria University
• Country: MY

 

Question Task:-

1. Define consumer behaviour and explain the components that make up the definition.
2. Identify the four domains of consumer behaviour that affect acquisition, usage and disposition decisions.
3. Discuss the benefits of studying consumer behaviour.
4. Explain how companies apply consumer behaviour concepts when making marketing decisions.