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BHO2434 Consumer Behaviour: Components, Benefits and Marketing Decision
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- Course Code: BHO2434
- Course Title: Consumer Behaviour
- Referencing Styles: Harvard
- Words: 500
- University: Victoria University
- Country: MY
- Define consumer behaviour and explain the components that make up the definition.
- Identify the four domains of consumer behaviour that affect acquisition, usage and disposition decisions.
- Discuss the benefits of studying consumer behaviour.
- Explain how companies apply consumer behaviour concepts when making marketing decisions.