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BM012 3 Business Marketing Plan- Objectives and Strategies Analysis Harvard- 2500 Word

Looking for BM012 3 Business Marketing Plan Assignment Question to answers? Gets Business Plan Writing Help, Marketing Assignment Services & MBA Essay from PhD/MBA experts at cost-effective rates?


Upon completion of this individual assignment, students will be able to:

  • Understand the fundamental distinction between business-to-business and consumer marketing concepts and principles
  • Apply marketing concepts within a business marketing setting.
  • Understand the process of gaining and sustaining customer relationships within a global context
  • Analyse business marketing situations and formulate basic strategies
  • Develop a basic appreciation of good and bad practice in business marketing


This is an individual assignment. This project will carry 60% of your module marks. 

In this assignment, you are required to choose a product from any existing companies which will be marketed to manufacturing companies, institutions or any business organisations of your choice.

You are required to evaluate the chosen organisation and develop a marketing plan for the product based on the following:

  1. SWOT analysis
  2. Product strategies
  3. Pricing strategies
  4. Promotional strategies
  5. Distribution strategies

Your written report will have the following sections:

  • Title Page
  • Acknowledgement
  • Executive Summary
  • Table of contents
  • Introduction
  • Body
  • Conclusion
  • References
  • Appendices


  1. Your write up must be in a formal report format.
  2. Your work should be no more than 2500 words in total. Students should state the number of words used at the end of the assignment. You may include diagrams, figures, appendices, etc. without word penalty. The University sliding scale of penalties for excess length will be imposed. The penalties will be as follows:

Up to 10% excess   no penalty

11-20% excess      5% penalty

21-30% excess      10% penalty

31+ excess         cannot achieve higher than 40%

  1. Marks will be awarded for originality of ideas, innovativeness and creativity.
  2. Your font size for the report will be Times New Roman 12, and you are to use 5 lines spacingfor report writing. For headings, please use Times New Roman 14.
  3. The plan should be properly referenced using the Harvard Referencing Format. References from Textbooks and Journals are encouraged, but invalid reference sources like Wikipedia and should be avoided.
  4. Proper Harvard referencingsystem (with minimum 3 references) should be ensured.
  5. Please avoid errors in grammar and spelling.



(Sections)                                         (Maximum marks allocated for each section)



Reference ID No.  AH019002009

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