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BMMK5103 Marketing Management Assignment Solutions
- Number of Words: 4500
To adapt the concepts and strategies of marketing management in various area.
Celebrity endorsements are frequently utilized as part of the communication mix to market a product and service. However, they are confronted with a range of challenges. McDonald’s is one of the most well-known brands that has embraced celebrity endorsements.
Based on the discussion above, answer the following questions:
- Why does a celebrity endorsement receive so much attention as part of a communication mix strategy?
- Whether a celebrity endorsement would be more effective than other forms of communication mix?
- If yes to question b, what impact does celebrity endorsement have on marketing performance and other elements of marketing mix?
- If no to question b, what other communication mix should be employed based on the online platform?
- What is the ideal combination of product, pricing, and distribution strategies for celebrity endorsement?
ONLINE CLASS PARTICIPATION
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
- Why is the customer the centre of marketing concept?
- What is customer value and why it is important in developing marketing strategies?
- Why does understanding consumer buying behaviour is important in developing a marketing plan?
- Why it is important to understand the segmentation in marketing strategy?
- Why do traditional brick and mortar retailers have to redesign their distribution strategies?
- Or any topics related to marketing trends.
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