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BreadTalk: Marketing Management Strategy Analysis Assessment Questions and Answers

BreadTalk Bakery Company Case Study Assessment

Words: 1200


Looking for Answers on BreadTalk: Marketing Management Strategy Analysis Assessment Questions? Get Marketing Management Assignment in Bread Talk Bakery Company Case Study from Experts at in Singapore, Australia, UK, USA and other countries. We provide college & University assignment paper help to students and assure them that every assignment that we deliver has been written by a professional in the field. We also offer fast assignment writing services to students who are in need of urgent assignment help Singapore.




BreadTalk Continuous Coursework Assessment Questions


Question 1 for Continuous Assessment #2:

Question 1: “The BreadTalk brand faced several key challenges in its two largest markets”. Propose how the BreadTalk bakery business could re-assess and identify their customer segment(s) in the Singapore market. Your answer should be based on your analysis of consumer behavior in the Singapore market as well as using segmentation (including multivariable and intermarket segmentation) and targeting concepts.

(10% of coursework marks)



Question 2 for Continuous Assessment #2:

Question 2: You have just been appointed marketing manager of BreadTalk’s bakery business. Select and justify any two (2) of the five (5) promotion mix tools and recommend how these two (2) tools could be used to engage customers in Singapore in order to build a clear, consistent and compelling message about the various products offered by BreadTalk bakery.

(10% of coursework marks)

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