BreadTalk Bakery Company Case Study Assessment

Words: 1200

 

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BreadTalk Continuous Coursework Assessment Questions

 

Question 1 for Continuous Assessment #2:

Question 1: “The BreadTalk brand faced several key challenges in its two largest markets”. Propose how the BreadTalk bakery business could re-assess and identify their customer segment(s) in the Singapore market. Your answer should be based on your analysis of consumer behavior in the Singapore market as well as using segmentation (including multivariable and intermarket segmentation) and targeting concepts.

(10% of coursework marks)

 

 

Question 2 for Continuous Assessment #2:

Question 2: You have just been appointed marketing manager of BreadTalk’s bakery business. Select and justify any two (2) of the five (5) promotion mix tools and recommend how these two (2) tools could be used to engage customers in Singapore in order to build a clear, consistent and compelling message about the various products offered by BreadTalk bakery.

(10% of coursework marks)

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