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BSOM083 AS1 Digital Business Footprint Analysis of an Organization – Assignment Answers

BSOM083 Digital Business Assignment Questions and Answers


Coursework Details:

  • Topic: Digital Foot Print Analysis
  • Document Type: Coursework
  • Subject: Business
  • Number of Words: 2000
  • Citation/Referencing Style: Harvard Referencing Style


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The Assessment Task

Every day, whether you want to or not, you are leaving behind a trail of data that puts together a picture of who you are online, what you are doing, where you are going, and why you are doing all these things. Furthermore, it is important to recognise that the internet is a living record. Every move your organization makes online leaves a mark; if you don’t think cyber criminals aren’t watching, you’re probably mistaken. This picture is likely more public than you assume. An approach to digital risk management should begin with an understanding of the organisation’s digital footprint.

In this assignment, you are expected to produce 2000 words report where you will explore the concept of digital footprint of an organisation, assessing how this impacts upon an organisation and finally, critically analyse the digital footprint of Facebook which is a well-known social networking website in which users can send messages to other registered users around the world.

Your report should reflect wide background reading and you should support your critique with appropriate examples from available academic and practitioner literature using the Harvard referencing system.

PLEASE NOTE: In answering this question it is strongly recommended you draw on academic as well as practitioner sources to support your analysis. Several major consulting companies offer very insightful reports which may be relevant. Professional (non-academic) publications such as Computer Weekly may also be useful. Journals in the areas of Information Systems, E- Commerce, Procurement, Economics and General Business and Management will be appropriate to utilise when developing your answer.

Assessment Breakdown

This assessment comprises 50% of your overall module grade.

Assessment Guidance (more information about expectations)

The report should be in a page numbered report format and include the following:

  • Title page

Assignment title, module code, full name and student code, as well as submission date.

  • Abstract
  • Table of Contents
  • Introduction
  • Findings and Analysis
  • Conclusions
  • Recommendations
  • References
  • Appendices

Your assignment must be word processed and presented in a report format with simple sub- headings. The word count should be 2,000 words +/-10% (tables, diagrams and appendices are excluded from the count), in Arial 11pt, single spaced and with 2-inch margins.

  • All assignments will be submitted, graded and fed-back electronically via Several submissions will be permitted before the Hand-in date in order to enable you to refine the content in your report.
  • If you click on the “Submit Your Work” button on the Module NILE site you will find an explanation of the Submission and Grading Electronically process there.
  • The quality of your presentation and referencing is important. Please, use the Harvard Referencing System.
  • Your tutor will be looking for content that addresses the key elements of the assignment brief.
  • Look at the check list as it offers a guide as to how the marks will be distributed.
  • Use the percentages as a guide to how to distribute your word count.
  • Feedback on assignments will be provided when marked assignments are returned.
  • Feedback on assignments for each individual will be provided electronically via TURNITIN.
  • A student may request an individual appointment to discuss feedback with the tutor by requesting an appointment at the end of a class or by email.

Learning Outcomes

On successful completion of this assessment, you will be able to:

  • Evaluate, and discriminate between, sources of digital information and data.
  • Appraise the concept of the ‘organisational digital footprint’, assessing how this impacts upon an organisation.
  • Synthesise different sources of information to produce applied and impactful solutions.

Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric on NILE for further details of the criteria against which you will be assessed.

Assessment Support

Specific support sessions for this assessment will be provided by the module team and notified through NILE. You can also access individual support and guidance for your assessments from Library and Learning Services. Visit the Skills Hub to access this support and to discover the online support also available for assessments and academic skills.

Academic Integrity and Misconduct

Unless this is a group assessment, the work you produce must be your own, with work taken from any other source properly referenced and attributed. For the avoidance of doubt this means that it is an infringement of academic integrity and, therefore, academic misconduct to ask someone else to carry out all or some of the work for you, whether paid or unpaid, or to use the work of another student whether current or previously submitted.

For further guidance on what constitutes plagiarism, contract cheating or collusion, or any other infringement of academic integrity, please read the University’s Academic Integrity and Misconduct Policy. Also useful resources to help with understanding academic integrity are available from UNPAC – the University of Northampton’s Plagiarism Avoidance Course.

N.B. The penalties for academic misconduct are severe and include failing the assessment, failing the module and even expulsion from the university.

Assessment Submission

To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date of submission. Please note that essays and text-based reports should be submitted as word documents and not PDFs or Mac files.

Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.

When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission. If your assessment is not submitted to TURNITIN, rather than a receipt, you will see a green banner at the top of the screen that denotes successful submission.

N.B Work emailed directly to your tutor will not be marked.

Late submission of work

For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:

  • Within one week of the original deadline – work will be marked and returned with full feedback, and awarded a maximum bare pass grade.
  • More than one week from original deadline – grade achievable LG (L indicating late).

For resits there are no allowances for work submitted late and it will be treated as a non- submission.

Please see the Assessment and Feedback Policy for full information on the processes related to assessment, grading and feedback, including anonymous grading. You will also find the generic grading criteria for achievement at University Grading Criteria. Also explained there are the meanings of the various G grades at the bottom of the grading scale including LG mentioned above.


The University of Northampton’s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.

For full details please refer to the Extensions Policy. Extensions are only available for first sits – they are not available for resits.

Mitigating Circumstances

For guidance on Mitigating circumstances please go to Mitigating Circumstances where you will find detailed guidance on the policy as well as guidance and the form for making an application.

Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date.

Feedback and Grades

These can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments.



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