BUS210 Marketing Research and Analysis Assessment

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Assessment Details:-

• Course Code: BUS210
• Course Title: Marketing Research and Analysis
• Referencing Styles: APA
• Words: 1250
• University: Murdoch University
• Country: SG

 

Assessment Task-

 

Market Research Project (Group) From the topic of Attitudes and use of chatbots, execute the research plan. There are two components to the group market research plan. You are to conduct an online survey and collect data from on a sample size of at least N=80 is expected for the group. The report should not exceed.

 

Two Components: Questionnaire design and (B) written research report Component (A). You are to prepare a questionnaire for your data collection to be included. You will provide a 150-word summary of the survey design.

• Component (B). You are to conduct a market research study and report the key findings and recommendations.
• You are expected to conduct and report the correct analysis with the data that is collected. You will include results from your analyses in the appendices. It is expected that students will integrate research to inform their study.
• A full report can include sections below.
• Executive summary
• Background
• Problem definition, Research objectives, Research hypotheses
• Research methodology
• Data Analysis and Results
• Recommendations/Conclusions
• Appendices