BUSI 2123 Business Strategy – Positioning Map

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Assessment Details:-

• Course Code: BUSI 2123
• Course Title: Business Strategy
• Referencing Styles: APA
• Words: 1000
• University: Yorkville University
• Country: CA

 

Task:-

 

Question 1: Develop a product positioning map for Yorkville University.

• Explain each step of your work. – E.g. step 1: Select key criteria that effectively differentiate institutions of higher education. So I did the Positioning map but did it a bit wrong. This was the feedback from the professor. Can that file be corrected, or made a new one?

Feedback from Professor: Good work, but the X-axes is not correct (Number of years) Also where did you get the text from? You need to explain and correct the format with correct referencing! So we can either compare Universities or courses as I did. I have attached the file for reference.

 

Question 2:

• Create a balanced scorecard for Starbucks
• Map it. For both, I need references.