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You are a member of the research team in a business consultancy organisation which provides advice to companies hoping to operate globally.
The Senior Management Board in your organisation has commissioned your department to produce the contents for a new brochure for clients which demonstrates your company’s knowledge and expertise in global business operations. Your manager has asked you to contribute to the brochure and has provided you with the following titles for individual sections.
- An analysis of the key differences between organisations working in different sectors. industries and contexts on a global scale.
- An assessment of the responsibilities of organisations operating on a global scale.
- An evaluation of strategies employed by different organisations that operate globally.
Assessment Criteria 1.1, 1.2, 1.3
Your manager has now asked you to provide a case study or case studies to accompany the brochure. They should cover the topics below and provide real life examples of how governments and the economy of a country impact on business organisations.
- An analysis of how the performance of a national economy impacts on business organisations.
- An explanation of how governments take measures to influence the activities of business organisations.
Assessment Criteria 2.1, 2.2
Your manager was very impressed with your contribution to the brochure and the case study material. He has asked you to provide a presentation to a large domestic conglomerate called Stonehenge. They have approached your organisation for guidance on the impact of global factors and current issues on businesses operating internationally, in order to help them develop their overseas expansion strategy.
Your presentation should cover the following topics:
- An explanation of the implications of global integration on business organisations.
- How the global economy affects businesses.
- How Information and Communications Technologies have facilitated globalisation.
Stonehenge also wishes to understand the wider picture so in addition your presentation must cover
- An assessment of how international trade can effect domestic products and services.
Your presentation should be accompanied by detailed hand outs for your audience.
Assessment criteria 3.1, 3.2, 3.3, 3.4
Following the presentation your company has been asked by Stonehenge to produce a report which reviews the global environment in which businesses are currently operating and proposes strategies to address issues affecting business activities.
Stonehenge operates across a wide number of sectors and industries, so your report needs to reflect this. However your manager has asked you to ensure that in your report you refer to a named country and include examples of companies facing issues with global business operations.
Assessment criteria 4.1, 4.2
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Guidelines for assessors
There is no suggested word count for this unit.
The assignments submitted by learners must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. The suggested evidence listed below is how learners can demonstrate that they have met the required standard.
|Activity Number||Assessment Criteria||Suggested Evidence|
|1||1.1, 1.2, 1.3||For the brochure the learner must produce a detailed analysis of the range of organisations, sectors and contexts of global business operations, identifying the differences between them. The assessment of the responsibilities should include internal (employees, shareholders etc) and external (the environment, customers). The evaluation of strategies should be balanced and reflect the wide range of strategies used by organisations operating globally.|
|2||2.1, 2.2||In the case study or case studies the learner should demonstrate an understanding of the impact of global factors on businesses. The analysis of the performance of a named national economy must show clearly how this impacts on business organisations. The subsequent explanation must include the wide range of measures governments take to influence business activity|
|3||3.1, 3.2, 3.3, 3.4||The presentation should use suitable presentation software such as PowerPoint and be accompanied by detailed hand outs appropriate for the audience. The explanation must show an understanding of global integration and its implications on businesses. The assessment should cover the positive and negative effects of international trade on domestic products and services. The impact of the global economy is significant and the review must address this complexity and its impact on business. The assessment of ICT must be current and related to global business activities.|
|4||4.1, 4.2||The report must be related to a named country, current and cover a wide range of factors. It must clearly show that the learner understands the global environment as it affects business. The strategies should be linked to the issues and specifically address them. Real examples must be used to show comprehension of the points made.|
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