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This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.

This is a strategic management report that global corporations use as their framework, and guide for the direction of the organisation. It requires you to assess the vision and mission statements, conduct an internal analysis, develop a market map, conduct an external analysis, and compile the strategic priorities for a chosen market space.

Section	Detail
1	State the Vision and Mission statement of your selected organization. Suggest any changes in vision and/or mission statement if you deem necessary. Then, transform the Vision and Mission into a coherent Level of Ambition including the 5-year targets.
2	Conduct an Internal Analysis of your chosen organization to define its Strengths and Weaknesses. Provide any evidence where necessary.
3	Create the current market map of your chosen organization (i.e., map all the customer segments and geographies (market spaces) your organization serves with each of its existing products/services). Provide any evidence where necessary.
4	Choose a market space your chosen organization is present and conduct an External Analysis (i.e., identify trends related to PESTEL and Porter’s Five Forces).
5	Define what the Strategic Priority should be for the market space you analyzed above (in other words, what Strengths your chosen organization can leverage, what Weaknesses it should try to minimize, what specific Opportunities or Threats it should address) and what initiatives should be put in place to address it.
6	What could be some Key Results to assess the outcomes achieved of some priorities and why?
7	What could be some Strategic Initiatives you could put in place to achieve the key results of your Strategic Priority?

Type of Organisation

• If your organization is part of a larger international organization, you may consider only your country’s Avoid considering individual departments or sections of an organization as this will constrain you to deal with functional-level strategy only.
• If your organization is a government department, proceed with an analysis of that division, providing it is a budgetary Dealing with a subdivision will constrain you to deal with functional-level strategy only.
• If your organization is an independent, not-for-profit entity, proceed according to the advice