1. 1. How does Muscle-RDX compare with the current selection of protein supplements? What are Muscle-RDX’s points of differentiation?

    

   2. Analyze the methods for demand forecasting that are mentioned in the case. How would you choose to estimate demand for Muscle-RDX? What would be your demand forecast for the next five years?

    

   3. What considerations should be taken into account when making packaging decisions? What package size would your recommend for Muscle-RDX?

    

   4. Which pricing strategy would you recommend? What are the advantages and disadvantages of each pricing option?

    

   5. Analyze the return on investment ROI for the various pricing strategies. What is the ROI for the five years of each of the pricing strategies?

 

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MUSCLE-RDX: PRICING, PACKAGING, AND DEMAND FORECASTING FOR A NEW PRODUCT