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- Sample Questions
- How does Muscle-RDX compare with the current selection of protein supplements? What are Muscle-RDX’s points of differentiation?
- Analyze the methods for demand forecasting that are mentioned in the case. How would you choose to estimate demand for Muscle-RDX? What would be your demand forecast for the next five years?
- What considerations should be taken into account when making packaging decisions? What package size would your recommend for Muscle-RDX?
- Which pricing strategy would you recommend? What are the advantages and disadvantages of each pricing option?
- Analyze the return on investment ROI for the various pricing strategies. What is the ROI for the five years of each of the pricing strategies?
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MUSCLE-RDX: PRICING, PACKAGING, AND DEMAND FORECASTING FOR A NEW PRODUCT