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Case Study Question on – Apple case 2018

1
Assessment 2 Case Study Case of Apple Inc. SP1 201
Market Structure and the Firm Behaviour

Questions:

1- What type of market structure Apple Company can be considered to be in? Clearly explain your answer and provide at least 3 reasons to support your answer. (tip: only focus on types of markets that have been covered in the lectures and ignore the rest)

2- In the News articles attached to this document it is implied that the large increase in Apple’s revenue and profit in 2017 has been associated with a deliberate price increase.  How can you explain this association?

3- Describe Apple’s cost structure, and carefully examine Apple’s economies or diseconomies of scale.

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