ITECH7606Faculty of Science and Technology

Individual Student Assignment: Case Study Report

Weighting: 15 marks (15% of final assessment)

Description of Assignment:

Students will prepare a 3000-4000 word report (not including title page, executive summary, table of contents, table of figures, list of tables, or references). The assignment MUST be completed individually – this is NOT a group assignment. This project will require you to analyse and report on the e-business and e-commerce activities within your approved organisation (and industry) with the goals given below.

The purpose of this assignment is to enable students to critically evaluate all aspects of an organisation that uses e-Commerce and e-Business and communicate these key issues through a written report based on the questions for case study released in every tutorial. DO NOT write a generic report, this repost must include incorporation of your assigned organisation or your marks will be severely reduced.

Case Study Written Report:

The discussion should take the form well researched academic report. The point of the exercise is to produce a discussion that is well supported with references from respected sources. You should include academic journals, books, and well-respected sources of related Internet material as you find is relevant (ten references and a good reference distribution are expected). Your title page should include a word count and page count. Please use the format/template below to write your report.

The following aspects are required in the report:

Report title (Use “Title of report” style, centred, Arial, 14 pt, less than 15 words).

1. Abstract (Use “Abstract” style, with beginning of “Abstract.” justified, 10 pt, less than 150 words)
2. Section 1. Introduction (less than 1 page, Use “heading 1” style, left, 12 pt bold)

 A general overview of significance, related work of peer (necessary literature review), and motivations in the context of e-commerce management

 An overview of what you intend to write about in your report

4. Section 2-10 (Use “heading 1” style, left, 12 pt bold)) corresponds to tutorial 2-10 respectively to answer the questions mentioned in the responding tutorial.

 below are the questions selected from the tutorial please answer and relate to the organisation(dicksmith)

Questions:

Topic: fundamentals of e-commerce and e-business

1. How has the use or potential use of e-commerce in your organisation impacted business relationships in a general sense?
2. What business model is in use within your organisation?
3. What online marketplace analysis is in use within your?

Topic: Infrastructure

 Is there a database associated with the site? If so, what is its use and functionality?

1. Can you look at the code of the site and see the meta tags? If so, list a few of them.
2. What language(s) is the written in? HTML, XML, others

 Topic: E-environment

1. Name and discuss your top three drivers, barriers, and benefits to your organisation using the Internet for business
2. Using the information shown below, discuss your organisation in the context of these aspects of e-Commerce Micro Environments.

            Micro Environment

• Customers – which services are they offering via their web site that your organization could support them in?

• Competitors – need to be benchmarked in order to review the online services they are offering – do they have a competitive advantage?

• Intermediaries – are new or existing intermediaries offering products or services from your competitors while you are not represented?

• Suppliers – are suppliers offering different methods of procurement to competitors that give them a competitive advantage?
  3. Using the information shown below, discuss your organisation in the context of these aspects of e-Commerce Macro Environments.

            Macro-environment 

• Society – what is the ethical and moral consensus on holding personal information?

• Country specific, international legal – what are the local and global legal constraints for example on holding personal information, or taxation rules on sale of goods?

• Country specific, international economic – what are the economic constraints of operating within a country or global constraints?

• Technology – what new technologies are emerging by which to deliver online services such as interactive digital TV and mobile phone-based access?

Topic: E-business Stragegy

1. Referring to the steps of e-Business adoption, indicate where your organisation falls within these steps.
2. Discuss at least three of the competitive threats affecting your organisation (threat of new e-commerce entrants, of new digital products, and of new business models).

Topic: Electronic Supply chain Management

1. Discuss the three supply chain flows within your organisation: material, information and financial. Point out which of these you believe are electronic now, and forecast which may be made electronic to further enhance your organisation’s effectiveness. Also be sure to identify which parts are upstream, internal and downstream.
2. Consider the following e-commerce aspects of electronic supply chains: identify suppliers, make payments, check availability of supplies, automatic reordering of supplies through shared systems, track order progress, collaborative demand planning and forecasting. How many of these do you believe are currently in use within your organisation? You may not be able to get this information, so you may have to go on instinct here. If your organisation is not using these things, do you think they should be?  

Topic: Electronic Procurement

Examine the e-Procurement lecture that details the common procurement activities in an organisation.

1. How many of these activities apply to your organisation? Be detailed and specific in your answer
2. Assume that your organisation is not already using e-procurement options.
   1. Identify how many of the activities could be implemented within your organisation and how.
3. Examine the slide in the e-Procurement lecture that details the common procurement activities in an organisation.
   1. How many of these activities apply to your organisation? Be detailed and specific in your answer
   2. Assume that your organisation is not already using e-procurement options.
      1. Identify how many of the activities could be implemented within your organisation and how.
      2. Use diagrams to illustrate your points.

Topic: E-Marketing and customer relationship Management CRM

1. Using a mix of the e-Marketing tools highlighted in the lecture, create an outline e-marketing plan intended to implement the e-marketing strategy. Consider the following items when creating your plan:

1. How can the organisation integrate traditional marketing approaches with e-marketing?
2. How can the organisation use electronic communications to differentiate products and services?
3. How does the organisation redefine marketing and communications mixes to incorporate new media?
4. How would you go about assessing the effectiveness of a new e-Marketing campaign for your organisation? Be detailed and comprehensive in your discussion
5. Which three techniques of CRM have been used in your organisation. How? Please detail them. 

Topic: Change Management in Electronic Commerce

1. Consider all of the case studies completed to date for your organisation. Detail in about 600 words the methods that you would employ to manage the change in your organisation if it were to undergo a full-scale electronic commerce initiative. Take into consideration what you know about your organisation’s level of electronic commerce immersion when planning your management of change internally. If you are working with an organisation with a high level of existing electronic commerce/business, you will need one method of management, as opposed to another method if your organisation has not previously had a great deal of electronic commerce/business immersion.

Topic: Analysis and Design in Electronic Commerce

1. Use use-case analysis to determine the actors, use cases and relate actors to use-cases of your company’s e-commerce systems.
2. Identify the main security risks that exist for a company such as yours on the web.
3. Review the site design issues from the lecture slides and report on whether the existing company web site follows these suggestions.

5. Section 11 Conclusions and future work.

 Summarise your report – tell the reader what you have done (briefly) in the report, and your personal conclusions about the industry’s future in e-Commerce/e-Business.

 What you will do in future work

6. References

 List all references cited in your report

 Onlylist references that you have cited within your report.

 Be sure to cite any references within the text of your paper

 Be sure to use correct APA format.

Plagiarism

It is important to learn from the work of others and you are encouraged to explore the library, World Wide Web resources and have discussions with other students. However, work for assessment must be entirely the student’s own work.

Plagiarism is the presentation of the expressed thought or work of another person as though it is one’s own without properly acknowledging that person.

You must not allow other students to copy your work and must take care to safeguard against this happening. In cases of copying, normally all students involved will be penalised equally; an exception will be if you can demonstrate the work is your own and you took reasonable care to safeguard against copying.

Plagiarism is a serious offence. As set out in the University Regulation 6.1.1. Students who are caught plagiarising will, for a first offence, be given a zero mark for that task. A second offence will result in a failing grade for the Unit(s) involved and any subsequent offence will be referred to the Student Discipline Committee. 

University Referencing/Citation Style Guide:

The University has published a style guide to help students correctly reference and cite information they use in assignments. It is imperative that students correctly cite all sources of information. 

Marking Guide:

Section	Topic	Marks
1.	Title and Abstract	5
2.	Introduction	5
3.	Section 2-10 (corresponding to LN 2-10 and Tutorials 2-10) (10 per Section)	90
4.	Conclusion and future work	5
5.	References (correct format, matching with citations, citations present, referencing style)	15
6.	Style (Spelling, grammar, length, originality, critical thinking)	15
7.	Academic writing skills (Correct citations, formatting, template)(Note: Marks will be deducted for not discussing your specific organisation/industry, or for overly long or short papers.)	15
TOTAL		150

 

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