Read the Coca-Cola Company case provided and answer the following questions:

1. In not more than one paragraph, state the central issue in the case.
2. List the strengths, weaknesses, opportunities and threats of the company as identified in the case. Provide a separate list for each category.
3. Comment briefly on the financials of the company between years 2008 and 2010.

4. If you were a consultant invited to look at the entire situation of the company at the time the case was written, what would be your recommendations going forward into the future?

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