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Eco wash Mobile-Towards a sustainable future
*) Compare mostly pursue one of three generic approaches to business-level strategy to gain a competitive advantage: cost leadership, differentiation and focus. Which strategy fits Eco wash Mobile and why?
**) Theory suggests that new firms will try to enter highly profitable industries until increased competition eventually drives profit down. Analyse whether ECO WASH mobile has sustainable competitive advantage that enable it to survive in an increasingly competitive environment.
***) Referring to pressures for centralisation and local responsiveness, which basic strategy for Ecowash mobile do you recommend maximising the benefit from global expansion ?
****) Ecowash entered into a join venture with AL-Arfaj group in Damman, Saudi Arabia to promote franchisees in the middle east region. What are likely advantages and possible risk of the joint venture?
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