SBS-MBA: Entrepreneurship & Innovation Assignment Questions and Answers

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Writing as a report – look at creating an innovative idea and look at how you would approach various aspects of the process to make the product have the best opportunity of succeeding.

1. Come up with an innovative Why have you established that there may be a gap in the market for this particular product?(500 words)
2. Define one Customer Persona for this hypothesis (you can use the Customer Persona template) (300 words)
3. Describe what you think the Opportunity is i.e., what Job to be done that is currently important and not satisfied (500 words)
4. Describe what could be an appealing Value Proposition for this opportunity i.e., how your Value Proposition helps in solving their Jobs to be done by addressing the pains/gains of the persona (you can use the Value Proposition canvas template) (500 words)
5. Explain what could be an MVP you could develop to test whether your value proposition would be appealing to your target audience (500 words)
6. What would you consider to be a “rival” to this product, and how is yours different? (200 words)
7. Elaborate and conclude on how you could test the demand for your MVP (500 words)

 

Ensure that your academic underpin your work and that you submit it by the 20th of February.

Also Read: 210+ Fascinating Entrepreneurship Research Paper Topics

Useful Texts:

Armstrong, G and Kotler, P (2007) Marketing – An Introduction, Pearson Prentice Hall, USA Armstrong, G and Kotler, P (2011) Principles of Marketing Pearson Prentice Hall, London

Kotler, P, Armstrong, G, Saunders, J and Wong, V (2008) Principles of Marketing Prentice Hall, London

Wetherley, P and Otter, D (2009) The Business Environments, Themes and Issues, Oxford University Press, Oxford

Chaffey, D, Hemphill, T and Edmundson-Bird, David (2019) Digital Business and E-Commerce Management, Pearson: London

Kelly, S; Johnston, P and Danheiser, S (2017). Your Buyer’s Journey: Developing a Consistent Message, London

 

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