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EVNT2004 Event Marketing and Consumer Behaviour
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- Referencing Styles: Open
- Words: 1000
- Course Code: EVNT2004
- Course Title: event marketing and consumer behaviour
- University: The University of Queensland
- Country: AU
You are required to prepare an event marketing plan for a real-world event – selected from the list of events provided at the end of this document – to be held in a hybrid mode in 2022. A hybrid mode means that the event combines a “live” in-person event with a “virtual” online component.
In this event marketing plan, your task is to promote two differently. Yet, the connected event offers through the careful design of event marketing strategies that integrate both in-person and online experiences as well as visitors. Some of these strategies might be a refinement of the event’s current marketing; others might require more drastic changes.