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FINM010 Assignment Scenario on Financial and Business Report
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- Number of Words: 900
- Topic: Business report
- Document Type: Coursework
- Citation/Referencing Style: Harvard
The Assessment Task:
You are working as a business consultant at one of the FTSE 250 companies. You are required to work with other two colleagues and form a team of 3 business analysts. You are required to write a business report of 3000 words and present it in front of the company’s Chief Executive Officer. You need to submit, in addition to your report, the meeting agenda and meeting minutes. You need to show to the CEO that you are a great team and prove that all members contributed significantly to the project and attended all the meetings, otherwise her/his contract of employment will be terminated. The aim of this report is to critically examine the strategic processes and procedures of the case scenario company making it relevant to the case scenario company. Your Reports should be submitted with citations and references and a table of contents
The following questions relate to the EasyJet 2020 Annual Report. You should read the Annual report in its entirety although the questions will indicate specific areas of the report to focus on.
1) Using appropriate strategic management tools, conduct an external positioning audit for the company (including the competitive environment).
2) Focusing on the internal environment, perform a resource and capabilities audit for the company and critically appraise the strategic importance of the resources and capabilities identified.
3) Discuss the potential problems or resistance that the company might encounter in trying to implement their strategic objectives. How can these difficulties be minimized?
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