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FMA 601Foreign Market Analysis Assignment Help

Group Assignment

Foreign Market Analysis

Module 1: Marketing & Globalization

Video: Globalization, the U.S.A. and China

Marketing Assignment Help 
Question 1

Several businesses and groups of people win or make progress in this story, but not all of them.  Why are there also losers and what could they do to avoid their unfavorable position?

Question 2

How would you imagine the strategy followed by the American furniture company when they decided to sell their products in China?

 

Group Assignment

Foreign Market Analysis

Module 2: Global Customers

Video: China’s retail business goes digital

 

Question 1

Do you think that the increasing digitization of the Chinese retail market makes it more or less accessible to foreign companies wishing to export their products to the country?

Explain your answer.

Question 2

Do you think this presence of the Chinese internet companies become global?

Explain your answer.

 

Group Discussion Questions

Foreign Market Analysis

Module 3: Global Marketing and Research

Video: Steve Jobs

Question

Do you agree with Steve Jobs?

Explain your answer

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Group Discussion Questions

Foreign Market Analysis

Segmentation, targeting & positioning (chap 4)

Video : ROLEX

Question 1

What is the global product positioning of Rolex?

 Question 2

What do you think are the criteria for global market segmentation?

 

Group Discussion Questions

Foreign Market Analysis

Module 5: Competitive analysis & strategy

 Video: Michael Porter’s Five Forces

 Question 1

Think of a big multinational and apply the concept of the Five Forces by analysing its industry.

Be able to present your conclusions in 5-7 minutes before class.

Question 2

From your points of view, which is the market expansion strategy? Please give 2-3 points

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Group Discussion Questions

Foreign Market Analysis

Module 6: Product decision and pricing

Video: Pricing a can of Coca Cola

 Question 1

Think of another, unrelated product with at least 4-5 different price level and explain why these levels exist.

Group Discussion Questions

Foreign Market Analysis

Module 7: Global marketing channels and communication

 Team of 2-5 persons

Deadline: Tomorrow before class starts

Work to be submitted: Short PowerPoint, maximum 5 slides, with

  • Product description
  • Market analysis
  • Action plan based on 4 P’s
  • Main challenges your team foresees
  • Several teams will present their work

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Select one product and one country of origin; the target country will be decided randomly.

Products Country of origin Target country
Cookies Saudi Arabia Japan
Electronic gadget U.S.A. Canada
Shoes Spain Norway
Herbal tea Japan India
Sunscreen lotion Russia Italy
Sportswear China Turkey
Nutritional supplement Mexico China
Sweater Morocco Australia

 

Group Discussion Questions

Foreign Market Analysis

Module 8: Foreign Market Entry Modes

Video: Tesla

Question 1

The Tesla strategy looks great, but… is it? What type of changes would you make, if any, and why?

 

Group Discussion Questions

Foreign Market Analysis

Module 9: Global Organization & Leadership

Final Assignment

See separate document ‘Final Assignment’

Please CHAT WITH LIVE Assignment Advisor to know more about Referencing styles and Citations.

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