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GED 403 Industrial and Operational Management – Case Study
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- Course Title: Industrial and Operational
- Course Code: GED 403
How can a manager generate employee motivation by applying Victor Vroom’s Expectancy Theory? Give example. [CO2] [5 Marks]
Benjamin is a newly hired Sales Manager in a skin care company. Benjamin used to work as an Operations Manager in a fast food company. Benjamin’s first task in the company is to create a strategic plan for a new series of cosmetic that are going to launch in two years. Previously, this company has never produced any cosmetic before. In order to create a good plan, Benjamin did extensive study on the previous plans in the market for the last 3 years.
Identify what is/are the problems in the planning of Benjamin. Explain your reasons for the problems you identified and recommend practical ways in planning for Benjamin to achieve his objective. [CO3] [5 Marks]