MKT1002 Consumer Behaviour Case Study Assessment Solutions

 

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Assessment Brief:

• Referencing Styles: Harvard
• Words: 1500
• Course Code: MKT1002
• Course Title: Consumer Behaviour
• University: University of Southern Queensland
• Country: AU

 

MKT1002 Consumer Behaviour Task:

 

Self-Congruency and Self-Concept: Explain the match between the branded product and yourself. Use the theories in relation to personality, lifestyle and self-congruency and self-concept in your discussion.

Persuasion and Attitude Change: Think of a friend or a family member who has a negative (or a neutral) attitude towards the branded product you purchased. How would you attempt to change their attitude towards this brand? You are to employ one of the three theories of persuasion (the Elaboration Likelihood Model, Balance Theory or Social Judgment Theory) to achieve this. Please provide a strong rationale for your answer.

Group and Interpersonal Influence: Explain the role that any group may have had on your purchase decision.

Culture and Micro Culture: What role did your individual culture (or micro-culture) have on your purchase decision?