Assignment A

Gillette Case Study Help: Product and Marketing Innovation

Evaluate product innovation at Gillette throughout its past history. Has Gillette been a victim of its success and conclusion? Has product innovation in the wet-shaving market come to an end? Explain.

What do you make of the battle /conflict between companies Gillette and Schick? Is the battle of one-upmanship good for either company?

What required actions would you recommend over the next 5 years that would help Gillette maintain its worldwide dominance in the shaving market? What would specific marketing program decisions you recommend? Should Gillette be worried about Schick? Explain.