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Group assignment-Analysing the key elements of the marketing plan for this product/service from an Australian company

Report (2000 words}
Wr tten report should focus on keyideas with an associated journal article for eacll idea and a discussion of •Nflich ideas are most mportant and why.
The report shou d demonsttate a knowledge of theory and an appteciatioo of how to apply th s theol)’ torealwor d problems.
The report should be t ghtly argued w1th small steps of ogic. Key Recommendations must be clear

Harvard referencing is required format:

The assignment shouki be written in ccport fOfmat. Suggested structunis: as foUows:

I. Company Backgtound and Product/service Oes.cription

II.Target Market-describe their apparent target market

Ill.Marketing strategy

IV.Conclusion- Restate the most mportant points of your report.

It should have a col\erent structure,with a cle;u beg nn ng,body and conclusion. line spacing should be
1.5, and sources of nformation used should be cited in theusual mannec.

FINALEXAM:Assessment criteria
Weighting: 50%

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