Topic: Ethics

Document Type: Assignment help (any type)

Subject: Accounting

Citation/Referencing Style: harvard

Number of Words: 750

The Focus of This Assignment

Ethics, by definition, is the concept of what is good, bad, right and wrong. In social media, the right ethic equals the right perspective and the right thinking on how to leverage social media appropriately and how to engage people in the right manner.

Online social media applications are quickly gaining the mindshare of company employees and changing just as rapidly. But if you think you can keep your professional and private lives separate online, think again. We’ve all heard stories of people suffering the consequences of a tweet, Facebook update or blog post that shows an employer, client or colleague in a negative light.

With all the benefits that social media is bringing to the corporate world, a company faces numerous risks in its use, from breach of confidentiality, conflicts of interest, misuse of company resources and criticism of others.

Social media is a challenging topic because it crosses over so many ethics and compliance issues. But like any other ethics and compliance topic, it can and must be proactively managed for a company to safeguard its reputation.

Case Study: Glamour Limited

Glamour Limited (“Glamour”) was founded in 1999. The first Glamour store opened in Sandton City, Johannesburg, in October 2001, providing consumers with an appealing urban casual clothing range for men and women. Since then Glamour has opened 65 more stores across South Africa.

The board of directors of Glamour were recently approached by Regional Progress Investment Bank who believes that Glamour should be listing on the JSE within the next three years. These discussions are on-going and strictly confidential.

You are the financial accountant at Glamour and was copied on the following email that was sent by the CFO to the HR Director:

YOU ARE REQUIRED TO use the information given and:
a)	Address the appropriateness of the three tweets.
b)	Provide appropriate actions that the company could take to address and mitigate the possible backlash that could arise from these tweets.