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- Sample Questions
- Words: 3000
- Assessment Criteria
Marketing strategy from scratch and measure the impact of your marketing
In order to successfully pass this assessment, you need to have the following:
- Identified a firm/organisation and clearly explained your choice (comprehension)
- Identified what areas of marketing activity require improvement (comprehension)
- Critically evaluate current marketing activities and identify areas of improvement (critical evaluation/analysis)
- Outlined the changes required in order to improve marketing activities of your chosen firm/organisation, and justified these recommendations using the evidence/argumentation you developed in your evaluation of the current marketing activities (in criteria 1-3 above). (analysis)
- Provide reasonable arguments, backed by supporting evidence, for your claims about the firm. If you need to use assumptions when developing your recommendations, you must make these clear and explain why they are reasonable (analysis)
- Outlined the improvements in marketing activities (aligned with earlier analysis) and suggested measures for assessment (analysis)
- The report should have a clear structure, coherence, logical flow, and appropriate referencing. All reports are expected to be checked for general typos, spelling, formatting errors and grammar before submission (academic writing).
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