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Words Length: 2000 words (word count exclude diagrams, tables and references).

Berlo’s SMCR Model of Communication – ICC ASSIGNMENT (ICC stands for international culture and communication)

 

2000 words (word count exclude diagrams, tables and references).

1. Select any form of material(article, TV commercials, billboards, web ad, video) in which its messages had led to a controversial issues. The choice of content must be related to any of the issues discussed in this module.
2. An evaluationon how this material relates to the key concepts in intercultural communication and its implications to   the international viewers.
3. Suggest ways on how to improvise the message in line with the cultural competency requirements, in order to avoid negative perception from the viewers across the globe.

Note: Your report should include the following sections:

• Identify the sources of the material.
• Highlight the purpose of the message(s) found in the material using the Berlo Model.
  
• Explain which aspect(s) of the material which   is/are perceived    as   not proper from the multicultural perspectives.
• Evaluate what could have been done in order to avoid such implications. Please link any relevant theories
• Conclusion.

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