MODULE TITLE: – INTEGRATED CASE STUDY ANALYSIS 

PROGRAMME:  BABS606

Assessment Type: REPORT

One individual assignment (case study analysis) is worth 100%

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Indicative Assessment Requirements for the Module;-

One individual assignment (case study analysis) (of 4000 words)

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Assignment Question

Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below.

Contents	TASKS
Introduction	Explain the statement of the problem, research questions and aims and objectives	400 words
Case brief	Situation   and issues faced by the firm to be addressed precisely	400 words
Problems & Plan of Analysis	Students to use the planning models/ concepts/ tools to analyse the firm given.	1000 words
Analysis & Findings	Findings from the analysis (using the models/ concepts/  tools)	1000 words
Proposed solution to problem	Solutions to the problem and issues. Recommendations and students to come out with a business plan.	1000 words

 Structure of the Integrated Case Study report

	Contents		Word count
	Executive Summary	(background, brief statement of the problem, aims of the analysis,  approach adopted for analysis, findings)	200 words
	Acknowledgement
Chapter1	Introduction to the case study	Statement of the problemResearch aims and objectives Structure of the rest of the report	400 words
2	Case brief	Is the situation described and background of the study defines the problem/issues to be addressed precisely and relevantly?	400 words
3	Problem statement, plan of analysis	Statement of the problems in the caseRelevant literature review-Identify resources/ techniques helpful for analyzing the case study. (the concepts, theories, models, research relevant to the case) Proposed plan of analysis Sources of data	1,000 words
4	Analysis & Findings	An assessment of the current position:  follows(derived from the concepts, theories, models referred and discussed in  chapter3)	1,000 words
5	Proposed solution to problem	Integrated assessment of the analysis –  generate ideas or alternative solutionsChoose a “best fit” solution from the options   Recommendations Decide on an action plan of Limitations of the study, scope for further research	1000 words
	References
	Appendices	This section will contain all the documentation, data ,financial reports etc used in the case analysis
	Total		4000 words

Notes:  References are expected in chapter 3-4 which have an academic content.

Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;

This approximates to about 250-300 wds/page:  page limit chapters 1-6; 40-45 pages

Marking guideline

BA:   INTEGRATED CASE STUDY ANALYSIS assessment Form

Academic Year:       

Student Name:  

Date of Submission: 

ICS title:   

Chap		Marks
1	Statement of the problemResearch aims and objectives Structure of the rest of the report	15
2	Case brief: Description of the situation                 Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly?	15
3	Problem statement and plan of analysisStatement of the problems in the case Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (the concepts, theories, models, research relevant to the case) Proposed plan of analysis Sources of data	10
4	Analysis and findingsAn assessment of the current position:  follows (derived from the concepts, theories, models referred and discussed in  chapter3)	25
5	Proposed solution to problemIntegrated assessment of the analysis –  generate ideas or alternative solutions Choose a “best fit” solution from the options   Recommendations Decide on an action plan of Limitations of the study, scope for further research	20
	Good clear writing, adequate appendices, reference list, Overall  Presentation	15
	Total	100

Learning Outcomes:

Upon successful completion of this module students will be able to:

• Define the problem/issues to be addressed precisely
• Identify resources/techniques helpful to opening up the case study
• Enhance their critical assessment
• Enhance their explicit knowledge through a critical review of the literatures
• Generate ideas or alternative solutions
• Choose a “best fit” solution from the options
• Decide on an action plan
• Outline how to implement it consider what might go wrong and how to monitor the success of the action plan

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