Assessment Details—

Document Type: Assignment Help (any type)

Subject: Marketing

Words Count: 3000

Citation/Referencing Style: Harvard

Academic Standard Level: University

 

Assignments question:

Question 1

Market segmentation, targeting and positioning (STP), as hailed by Kotler and Armstrong (2009:197), has been collectively considered a key model by many international marketers. Some have even claimed that their international pathway would have almost been impossible without the adoption of the STP Model.

In line with the above, discuss the relevance and significance of the STP Model in international marketing.

(15 marks)

Question 2

Marketing always exists in an environment shaped by culture. Organisations that intend to market products and/or services in different countries have to be sensitive to the cultural factors at work in their target markets. Even if cultural differences between different countries or between different regions in the same country seem small, marketers who ignore them risk failure in implementing their marketing programmes.

Using relevant examples, discuss how an understanding of culture and cultural considerations in the marketing approach could help the marketer achieve success at the international level.

(15 marks)

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