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Assignment on International Business  – MBA course  

Australian English, Harvard style referencing (min 6 and max 10) with AQF Level 9.

Below is assignment brief for this subject. Please read the brief and instructions thoroughly.

Identify a product  or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion.

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For this assignment, you are required to evaluate one potential market. The following points need to be included within the report:
•    A clear description  of the organisation, the product  or the service, and the reason for international expansion
•    An analysis of the market in terms of: political, economic, financial, legal and cultural factors
•    Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation  and transnational strategy)
•    Recommend a choice of entry mode for the chosen international market
justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).

For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects  for successful international expansion.

Reference lists for assignment will contain 6-12 relevant references from different sources. All references must be from credible sources such as books, industry related journals, magazines, company documents  and recent academic articles.

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This assessment is an individual assessment (ie this is not a group assessment).  Please ensure you avoid collusion and other practices which compromise individual assessment work.

Assignment Style:

Document settings for academic work are as follows:

• 12 point, sans serif font; for example: Calibri (which is the font used in this  document), Helvetica or Arial
•  Word count 2300
•  Language set as English
•  line spacing of 1.5 lines , Left aligned or justified.

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Executive Summary  

Table of contents (does not count in word count)

1. Introduction
2.
3
4.
5. …

8. References
9. Appendices (if any)

Note: From Introduction to Conclusion the word count is applicable.

Please CHAT WITH LIVE Assignment Advisor to know more about Referencing styles and Citations.

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