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Assignment on International Business – MBA course
Australian English, Harvard style referencing (min 6 and max 10) with AQF Level 9.
Below is assignment brief for this subject. Please read the brief and instructions thoroughly.
Identify a product or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion.
For this assignment, you are required to evaluate one potential market. The following points need to be included within the report:
• A clear description of the organisation, the product or the service, and the reason for international expansion
• An analysis of the market in terms of: political, economic, financial, legal and cultural factors
• Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy)
• Recommend a choice of entry mode for the chosen international market
justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).
For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects for successful international expansion.
Reference lists for assignment will contain 6-12 relevant references from different sources. All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.
This assessment is an individual assessment (ie this is not a group assessment). Please ensure you avoid collusion and other practices which compromise individual assessment work.
Document settings for academic work are as follows:
• 12 point, sans serif font; for example: Calibri (which is the font used in this document), Helvetica or Arial
• Word count 2300
• Language set as English
• line spacing of 1.5 lines , Left aligned or justified.
Table of contents (does not count in word count)
9. Appendices (if any)
Note: From Introduction to Conclusion the word count is applicable.
Please CHAT WITH LIVE Assignment Advisor to know more about Referencing styles and Citations.
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