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LDSC 207 Case Study: Change in Management
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Assignment Details:
- Course Code: Ldsc 207
- Course Title: Managing Change
- Referencing Styles : Open
- Words: 9999+
- University: Humber College
- Country: CA
Aims and objectives:
The aim of this report is to build a case study collecting information about your chosen company, investigate change implementation and discuss success or failure factors associated with the change.
STEP ONE:
Select an organization/company that has undergone a change.
STEP TWO:
It is recommended that you choose your own organization/company or one you are familiar with because you will have the chance to collect more information. If this is not feasible, you may choose one of the following:
- Levi’s
- Xerox
- British Airways
- Cadbury Schweppes
- Walt Disney
- Kodak
- Air France
- BMW-Rover
- Ericsson
- Kellogg’s
- Hewlett Packard and Compaq
- IBM
Each of these companies was engaged in at least one change program such as downsizing, mergers and acquisitions, cultural change etc.
STEP THREE:
You now need to collect data regarding your chosen company in order to be able to build you a case study and investigate the change implementation.
STEP FOUR:
Produce a report of 2500 words typed (double spaced) based on the following structure/outline:
- Introduction (Aims and Objectives)
- Description of the company (Size, profit, strategy, employees etc.)
- Description of the change
- What were the objectives of the change program?
- How was the change implemented?
- How did they raise the sense of urgency?
- Who did they involve in the process?
- Was a powerful coalition involved? If so, who was part of this coalition?
- How did the company communicate the change and its vision?
- How did they convince/motivate people to follow the change?
- What did they do to remove obstacles?
- Did they face resistance? How did they deal with it?
- Did they create short term wins? If so, what were they?
- How were they able to build on the change and maintain it as part of the corporate culture?
- What was the outcome of the change?
- Discussion of the findings
- Was the change success or a failure, and why?
- What should the company have done differently, explain?