Marketing Management Assignment Solutions

 

Assignment Detail:-

• Number of Words: 3500

 

You are to select a company that you have knowledge about and develop a marketing plan for one of their products or services (either a current or proposed). Your marketing plan should be presented in a professional format and to a business-like standard. Feel free to include the company logo and any images that help to support the marketing plan. A suggested format is provided below. However, you can change the headings if you wish.

 

 

Suggested structure of the marketing plan

1.0 Situation Analysis [explain the business context]

 

1.1 Market Summary [Describe what the marketplace consists of for the company, including target markets (either customers, clients or sectors]

• 1.1.1 Market Demographics [who is the typical customer?]
• Geographies [where]
• Demographics [Who]
• Behaviour Factors [of customers]

• 1.1.2 Market Needs [What does the market need from your product/service]
• 1.1.3 Market Trends [What are the current trends in the market]
• 1.1.4 Market Growth [What is the potential for market growth]

 

1.2 SWOT Analysis [conduct a SWOT analysis of the company]

• 1.2.1 Strengths [of the company]
• 1.2.2 Weaknesses [of the company]
• 1.2.3 Opportunities [in the marketplace that can be exploited]
• 1.2.4 Threats [from external competition or market in general]

 

1.3 Competition [who are the leading competitors and why are they significant]

1.4 Product/Service Offering [What exactly is on offer by your company]

1.5 Keys to Success [What needs to happen to be successful]

1.6 Critical Issues [to consider relating to the company]

 

2.0 Marketing Strategy [What is the overall marketing strategy that you want to initiate]

• 2.1 Marketing Main Aim [What do you want to achieve through this strategy?]
• 2.2 Marketing Objectives [A list of marketing objectives to achieve your aim]
• 2.3 Target Market [A detailed description and explanation of the target market]
• 2.4 Positioning [How will you position yourself within the market?]

 

3.0 Marketing Campaign [Introduce a marketing campaign for one product or service]

• 3.1 Marketing Concept [describe the basic idea of your marketing campaign]
• 3.2 Customer Reach [How will the customers see this concept? Digital or print]
• 3.3 Estimated resources needed [time, cost, people (consider outsourcing if needed)]
• 3.4 Timeline [the campaign should last three months – highlight any critical stages of the campaign, including monitoring]

 

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