Assignment Details:-

• Topic: Marketing Management
• Citation/Referencing Style: Harvard
• Academic Standard Level: Master
• Number of Words: 4600

Assignment Questions

Question 1: Marketing Analysis of a GCC Company or Industry

Part A: Internal Marketing Analysis

1. Select a specific company or industry within the GCC region (e.g., retail, telecommunications, hospitality).
2. Conduct an internal marketing analysis using tools like SWOT, Brand Equity Analysis, and Marketing Mix (4Ps or 7Ps). Evaluate the company’s marketing strengths, weaknesses, and key brand assets. Consider the following:

• Core brand positioning and competitive advantages
• Marketing resources and capabilities (e.g., digital presence, customer insights)
• Effectiveness of marketing strategies and campaigns

Part B: External Marketing Environment Analysis

1. Conduct a PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) of the external marketing environment in the GCC.
2. Use Porter’s Five Forces framework to assess the competitive dynamics in the chosen industry or market. Consider the following:

• Threat of new competitors in the market
• Bargaining power of suppliers in marketing channels
• Bargaining power of consumers and brand loyalty factors
• Threat of substitute products or alternative services
• Competitive rivalry and market saturation

Question 2: Marketing Strategy and Competitive Positioning

Part A: Market Segmentation and Business-Level Strategy

1. Identify the company’s market segmentation, targeting, and positioning (STP) strategy. Discuss how this strategy helps the company differentiate itself.
2. Evaluate the effectiveness of this strategy in terms of brand awareness, customer loyalty, and market share.

Part B: Corporate-Level Marketing Strategy

1. Identify the corporate-level marketing strategy (e.g., market expansion, digital transformation, brand diversification).
2. Discuss how marketing strategies align with the company’s brand vision and long-term business goals, including the role of digital marketing, social media, and customer relationship management (CRM).

Question 3: Marketing Implementation

Part A: Marketing Structure and Brand Management

1. Examine the company’s marketing organization structure. Determine how it supports or limits marketing effectiveness.
2. Evaluate the brand culture and leadership in marketing. Discuss how marketing leadership influences brand strategy and customer engagement.

Part B: Managing Marketing Changes

1. Identify recent marketing changes within the company or industry, such as digital marketing transformation, new product launches, or rebranding initiatives.
2. Discuss the challenges of adapting to market changes and how the company has responded (or could respond) to evolving consumer trends and competition.

Question 4: Marketing Performance and Evaluation

Part A: Measuring Marketing Effectiveness

1. Discuss the tools and metrics used by the company to monitor marketing performance (e.g., ROI, customer retention rates, brand equity tracking).
2. Evaluate the effectiveness of these measurement tools in optimizing marketing strategies and improving customer engagement.

Part B: Marketing Case Study Analysis

1. Identify a recent major marketing decision made by the company (e.g., launching a new brand campaign, entering a new market, rebranding, or influencer partnerships).
2. Analyze the short-term and long-term impact of this marketing decision on brand performance, consumer perception, and market positioning.

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