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MARKETING MANAGEMENT

SBS – MBA / MSC

Assignment – AUH 2020

Marketing Management Assignment Example to Prepare a Marketing Plan for a Brand/Organization

Preamble

The student is required to prepare a marketing plan for a brand of their choice i.e. workplace or desired brand.

Presenting your findings

The assignment is to be provided as per the below structure:

1. Executive Summary
2. Situation Analysis

• Customers
• Competitors
• Company

3. Market Opportunity and Issues
4. Key Marketing Objectives
5. Marketing Strategy
6. Target Market
7. Marketing Mix

• Product
• Place
• Price
• Promotion

8. Marketing Metrics – Review and Control
9. Contingency Plan
10. Appendix

Calibri font, size 11, one-inch margin all four sides, single spacing, MS Word. 10-12 pages.

Reference ID: #getanswers2001076