Marketing Matrix – Stage of the Consumer Decision Process

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Assignment Details:-

• Referencing Styles: APA
• Words: 1250
• University: Thompson Rivers University
• Country: CA

 

Assignment Task:-

 

Build an online marketing matrix for your business concept. This should include treatment of each stage of the Consumer Decision Process (Awareness, Search, Evaluation, Purchase, Follow-Up). You should explore at least two marketing campaigns per stage of the process. Your presentation should contain a light description (content, target, stage and links between them) of at least one campaign per stage of a relationship. You should be considering your target market and buyer persona while choosing marketing campaigns and messaging. Your slides should include (at a minimum): – a completed matrix – one slide for each stage of the Consumer Decision Process – describes how and why your campaign choice is appropriate – this should link to your target market / digital habits / and stage of the buyer decision process – describe the theme of your messaging and any associated imagery – this should link to your target market / digital habits/stage of the buyer decision process.