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Get MARKETING PLAN ASSIGNMENT Answers for Questions: 1.company its mission and vision, 2.Outline the marketing objectives of product, 3.Target market analysis, 3.Micro and macro environmental analysis, 4.Marketing strategy -marketing mix strategy (4Ps or 7Ps) – Get help with Marketing Management Assignment 2 Part B Question And Answers

Instructions for PRELIMINARY MARKETING PLAN  and BUSINESS AND ACCOUNTING Assessment

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Faculty	BUSINESS AND ACCOUNTING
Assessment Name	INTERNAL	Paper Code	B6-MKT-A16-I1
Ex: Mid/End/Sup
Module Name	MARKETING MANAGEMENT	Module Code	B6-MKT-13
Month	August	Year	2019
Total Marks	100 marks	Duration	Due on …..

Details for BUSINESS AND ACCOUNTING Assessment

• PRELIMINARY MARKETING PLAN ASSIGNMENT

This assignment requires that you select a company that sells a product that you are familiar with and then base your answers on the chosen company and the chosen product. You are required to develop a marketing plan for your chosen product using secondary data you have researched. In the plan you should include:

1. Introduction

• Short background of the company its mission and vision
• Products and Services being offered by the company. – description of the product portfolio and the specific product of your choice.

1. Outline the marketing objectives of your chosen product. (10 marks)

• Target market analysis

• Describe in detail the profile   of the target market for your chosen product
• Explain the type of demand which is associated with that market (use the various demand states). Justify
• The general needs in the market and how the product is meeting those needs (10 marks)

 

1. Micro and macro environmental analysis

• Explain the most macro environmental actors which will affect the marketing strategy and justify why they are critical.
• Explain the most critical micro environmental actors which will affect the marketing strategy and justify why they are critical. (40 marks)

 

1. Marketing strategy

• Describe in detail the marketing mix strategy (4Ps or 7Ps) and how you will blend it to suit the marketing objectives. (20 marks)
• Describe any Two growth strategies that the company can use to grow the product market share.  (Use Ansoff matrix, integrative or BCG matrix based strategies) (10 marks)
• Explain the segmentation criteria to be used for the company to suit the market needs (10 marks)

 

N: B You have to gather information on the company using sources such as the financial press, company websites, journals ,books etc. Remember to provide a list of resources used/accessed at the end of the assignment.

B6-MKT-ICA 1 BUSINESS AND ACCOUNTING – PRELIMINARY MARKETING PLAN ASSIGNMENT

1. The Market Audit And Preliminary Marketing Plan Example
2. Marketing management Assignment  Assignment 2 Part B Answers

Marketing Plan Assignment and Marketing Management Assignment Answers

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