Marketing plan Assignment Solution Online

Assignment detail:-

•  Words: 3000

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Introduction

For this module’s assignment you will develop a customer-centric and future-focused marketing plan that shows an appreciation for changes in the marketplace and marketing practice in a disruptive digital age.

This will require you to prepare a Marketing Plan for a good or service provided by your organisation or strategic business unit applying marketing concepts to this practical business situation.

Assignment Guidance

For this assignment you will bring together a critical appreciation of the contextual forces having an impact on the business and develop an understanding of your customers’ current and future needs and factors influencing them.

You should respond to market intelligence in the preparation of a consistent marketing strategy that effectively and efficiently creates superior value for buyers and thus continuous superior performance for the business.

Also, as this is master’s Level 7, you must apply relevant academic theories and concepts to support all decisions.

You will be exercising both your analytical skills and your creative skills in the selection of marketing mix activities that bring your strategy to life. Linked to this you will need to critically appraise the efficient deployment of resources to develop market potential with goods and services that match customer expectations.

 Key Contents in the Marketing Plan

• Cover page (including the title, module code, student ID number, submission date).
• An executive summary.
• Situational Analysis – Where are we now? You might want to include the key findings in a SWOT matrix. However, you do not need to include the company history.
• Company’s key capabilities and main challenges (VRIO, Value Chain).
  • What factors influence the market from the external environment (PEST)?
  • Market dynamics and how well is the company performing (market size and sales trends, market share).
• Define the segmentation targeting and positioning strategy focusing on a single–segment.
  • What unique value does our offering create for our target market?
  • How does this represent a sustainable competitive advantage?
• Marketing objectives (meet SMART criteria).
  • Where are we going and what are the main steps to achieve this?
• Marketing mix strategies (these can be 4Ps or 7Ps).
  • What is the optimum marketing mix?
• Marketing metrics and reporting plan.
  • How will the company evaluate progress towards its goal?
  • What is the reporting framework?
  • How will the company monitor the environment?

Additional Criteria:

• Provide a full list of references in a Harvard referencing style.