Marketing Research Assignment Answers for Why Do Foreign Student Choose To Pursue Their Tertiary Education In Malaysia?

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Why Do Foreign Student Choose To Pursue Their Tertiary Education In Malaysia?

Words Length: 2500- 3000 Word

Malaysia is establishing its market share in the education industry. As a consultant, you have been given the task to conduct a market research study on the pull factors of why do foreign students chose to pursue their tertiary education in Malaysia.

B. Assignment Structure/Marks Allocation

Your research report should cover the following: Marks Allocated

Part One: Executive Summary (5 marks)

Part Two: Introduction & Research Background (15 marks)

Statement of the problem
Objectives of the research: Identify what are the general objectives and specific objectives of the research and its link to research problem

Part Three: Literature Review (15 marks)

Theoretical framework: What are the relevant theories, concepts and models relevant for the research?
Use of secondary data
Hypothesis of the study. (At least 2)

Part Four: Research Design & Primary Data (40 marks)

Population and sample: Who are the population and sample for the research? What sampling technique proposed and why?
Data collection method: Qualitative or quantitative?
Measurement: What is your research going to measure? Attach your questionnaire in the Appendix
Findings and Data
Use of pie chart and other diagrams to represent data

Part Five: Benefits and limitations of the Proposed Research (10 marks)

Discussion of managerial benefits of the research
Possible limitations of the proposed research

Part Six: Conclusion (40 marks)

Part Seven: Overall quality (5 marks)

Include format, citations, referencing and good use of language to show clarity in writing with minimal spelling and grammatical errors

(Total 100 marks)

C. The Assignment Guidelines

The assignment must adhere to standard academic documentation standards:

Please use appropriate citation and reference according to the Harvard Name Referencing System in order to avoid
Font type should be Times New
Font size should be 12
Vertical/line spacing should be 1.5 line spacing.
You must use enough of your own words to convince that you understand what you are writ- ing and are not just “cutting and pasting”. Normally your own words should be no less than 80% of the total word
You should on no account make reference to wikipedia.com, www.about.com, www.alibaba.com or the likes as sources for your work.

These websites can be useful to provide you with the definitions and the general ideas about the concepts within module but it is not acceptable to be inserted into your academic writ- ing.

You may include diagrams, figures, tables etc. without word
You are required to use at least 8 references with 50% of them are from relevant textbooks, magazines and academic

The report should not be more than 2000 words and your word count must be indicated on your cover page. In the event the maximum word limit of 2,000 is exceeded, any part or parts of the essay in excess of the word limit will be disregarded.

ATTACHED IS MY SURVEY AND ANSWERS!

Why Do Foreign Student Choose To Pursue Their Tertiary Education In Malaysia?

My name is Zainab Fauzee. I am currently studying Marketing Management in Asia Pacific university. As part of my MKIR assignment, I am conducting a survey in order to gather data about the possible reasons why foreign students choose to study in Malaysia. The information gathered will be only use for academic purposes and will respect your confidentiality and privacy. Thank you for helping me gather the information.

Name: Nationality:

Circle the most appropriate answer based on the scale of 1 to 5.